A visually engaging plan for a vibrant destination.
Albury Wodonga Destination Management Plan
I collaborated with economic consultants SC Lennon & Associates to deliver the Destination Management Plan for Albury Wodonga.
The DMP is an evidence-based strategy to guide the visitor economy support roles and functions of AlburyCity and Wodonga Council through the destination brand Albury Wodonga.
The client was looking for a clean and structured design that aligned with the existing AW branding. Imagery is used extensively to showcase the region, whilst helping to break up the content into sections.
Outcomes
A clear and structured layout is easy to read and navigate
Data and concepts visually represented to enhance reader engagement
The design aligns with the AW brand for consistency
Image selection showcases the region
