Community Data Brand Identity
Community Data are the partner of OpenGov in the Asia Pacific. OpenGov is an easy-to-use cloud-based software solution that transforms how governments budget, measure performance, and engage the public.
Community Data approached me to create a brand identity that reflects the smart and open and nature of their business. The brand concept has it’s origins in the basic building blocks of digital data – code. The resulting logotype is custom built and designed to be modern and accessible. The green colour palette was chosen for its positive feel, whilst a rounded serif font has been selected to give an approachable clean finish.