QMCA Brand Identity
Visual identity project for The Queensland Major Contractors Association. QMCA is dedicated to improving the efficiency and sustainability of the construction industry in Queensland.
A solid design process and design rationale is key to the work I do. The QMCA brand identity is based on a square, modular grid system. This reflects the core elements of the QMCA’s industry – structure, planning and building. The logo is formed using this grid. In addition, a secondary supporting logo can be used. The two logo blocks can be used in various combinations making for a flexible and dynamic identity. Naturally, the approach is extended into a layout system.