AssetOn Brand Identity
Visual identity work for AssetOn, an industry leader in asset management, master data and personnel placement in the resources sector.
The client had a basic identity in place but little in the way of a documented and consistent approach. Using their existing logo as a starting point, I was asked to devise a creative direction that was smart and flexible, whilst reflecting their values of being effective, modern, approachable and trusted.
The visual language was based on the shapes of their logo. These were composed in varying combinations to reflect their systems based approach and processes. The result is a thoughtful, considered and intelligent identity intended to appeal to their highly pragmatic audience.
Once established, the new identity was rolled across a number of printed and digital applications, along with the set up corporate templates allowing the client to generate material in-house.