BStar Accountants Research Report
BStar approached me to design a report documenting the findings of their annual survey of accountancy firms. The client wanted the report to represented a step forward in terms of design from previous reports.
The visual theme was based on the idea that few accountancy firms are strategic innovators, with most struggling to come to terms with a changing marketplace. The solid upward triangles represent the strategic innovators, the right pointing arrows representative of the majority struggling with a business as usual approach.