Harmony Brand Identity
There can be a few reasons to consider refreshing your brand identity. In the case of Harmony Early Learning Journey they felt that their existing identity wasn't reflecting the high-quality nature of their business.
Harmony offer a child care and kindergarten service with state-of-the-art facilities and highly qualified educators.
Their identity looked like a lot of other childcare providers, which are often designed to appeal to children. Harmony needed to target parents in a contemporary manner to communicate their brand values of excellence, respect, learning and individuality. The refreshed identity is more sophisticated, communicates clearly what they offer and respects the intelligence of their target audience.