This week I have been working with a client on a printed piece that presents their company values, commitments, goals and aims. I enjoy doing this kind of work. It gives me the chance to really get to know what makes them tick, often getting directly involved in defining these values early on. It is rewarding to take something a client has worked hard to define and present it back to them in a visually engaging and inspiring way – bringing it to life, making it real.
A few of my clients have embarked on similar exercises recently. They understand the value of articulating what they believe in and strive for, and making this visible within their organisations. There is a number of ways of doing this – from a printed piece like a 'brand book' or poster to a more permanent installation such as office wall graphics or an event which directly engages their staff.
Beyond this, there is also value to be had in communicating aspects of this to their customers who increasingly regard a company's culture and belief system when deciding whether to buy their product or services. Getting involved with a client at this level allows me to offer trusted insight far beyond the traditional role of a Graphic Designer.