Canvas3 brand identity
Canvas3 is a specialist recruitment consultancy offering services across three key sectors – health, justice and education. Their hope is to expand into social enterprise across two key areas of passion: Youth Justice and Indigenous reform.
I worked with Canvas3 to create an identity that is aspirational, ambitious, vibrant and eye-catching. The brandmark reflects a number of aspects of the business. They are pathways emanating from a central point, representing opportunity – a choice of pathways open to their clients. Some pathways are stronger than others, a solid direction.
The three stronger paths also represent the three core focus areas of the business – health, justice and education. They also represent the three sectors Canvas3 are targeting – Government, Private Enterprise and NGOs.
Like Canvas3, the mark is a hub. A central place for inspiration and information. The mark can be drawn by anyone, anywhere. It is open, empowering and democratic.