Worn Out West Brand Identity
Worn Out West is north west Queensland’s largest bush clothing and saddlery store located in Mt Isa.
After taking the business over, Hannah and Peter, the store’s new owners approached me to create a new brand identity to move the business forward. In addition to building on a well-established, loyal customer base, they were keen to appeal to a new audience.
The result was a simple, bold look and feel. A combination of letterpress and rubber stamps were used to give the stationery a tactile quality.