Hughes et al branding
Hughes et al primarily work within the Surat Basin CSG supply chain and operating communities. Their services are varied and include the design and implement of Local Content, Workforce Strategy, Economic Development and Indigenous Participation projects.
The company provides a gateway to a network of knowledge, innovation and experience. The business is complex, but a key factor is the building of relationships between stakeholders.
The challenge was to represent this in the brand identity, whilst at the same time creating something different and memorable. The resulting identity uses illustration to convey the complex web of relationships and factors at play. A hand-drawn approach was chosen to reflect the down-to-earth and personable nature of the business and it's owner Ben Hughes.
The identity was rolled out across corporate stationery, documents and a mobile ready website.