Hughes et al branding

Hughes et al branding

Hughes et al primarily work within the Surat Basin CSG supply chain and operating communities. Their services are varied and include the design and implement of Local Content, Workforce Strategy, Economic Development and Indigenous Participation projects.

The company provides a gateway to a network of knowledge, innovation and experience. The business is complex, but a key factor is the building of relationships between stakeholders. 

The challenge was to represent this in the brand identity, whilst at the same time creating something different and memorable. The resulting identity uses illustration to convey the complex web of relationships and factors at play. A hand-drawn approach was chosen to reflect the down-to-earth and personable nature of the business and it's owner Ben Hughes. 

The identity was rolled out across corporate stationery, documents and a mobile ready website. 

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“Whenever we meet a prospective client they ask us about our business card design and brand. It’s the perfect conversation starter, it enables us to listen and consequently understand their needs which in turn enables us to design targeted solutions. We find our brand assures, relaxes and engages people which is our preferred starting point to building good relationships.”
— Ben Hughes, Director

Design Montage interview

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